Anchor Text Analyzer
Paste your list of backlink anchor texts below to see how they break down by type — useful for spotting over-optimisation risk.
Distribution
Categorised List
| Anchor Text | Type |
|---|
What is anchor text distribution?
Anchor text is the clickable, visible text of a hyperlink. Search engines use the anchor text pointing to a page as a strong relevancy signal, but an unnatural distribution — too many exact-match keyword anchors — can look manipulative and trigger algorithmic scrutiny.
How to use the Anchor Text Analyzer
- Export or list the anchor texts pointing to your target page from a backlink tool or your own link-building spreadsheet.
- Paste them into the box above, one per line, and optionally enter your brand name for more accurate classification.
- Click Analyze to see the percentage breakdown across branded, exact-match, generic, naked URL, and long-tail anchors.
What a healthy distribution looks like
Most natural link profiles are branded- and naked-URL-heavy, with only a small percentage of exact-match keyword anchors. As a rough guide, many SEOs aim to keep exact-match anchors under 10-15% of total backlinks.
Frequently Asked Questions
What percentage of exact-match anchors is safe?
There is no fixed rule, but many practitioners aim to keep exact-match keyword anchors under 10-15% of the total link profile to avoid looking over-optimised.
Is branded anchor text good for SEO?
Yes, a link profile dominated by branded and naked URL anchors looks natural and is generally considered safe and healthy.
Can too many generic anchors like "click here" hurt SEO?
Generic anchors are not harmful, but they pass very little topical relevance. A healthy mix includes some descriptive and branded anchors alongside generic ones.
Does this tool check my actual backlinks automatically?
No, you need to paste anchor text you have already collected from a backlink tool such as Ahrefs, Semrush, or Google Search Console.
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